No results found for your search
For sure. However, it's key that the desired outcomes/goals are defined, otherwise, I've seen teams monitoring progress every day with no actual clue what they were driving toward and/or looking for. At that point. it's all a distraction.
But yes, once the goals and overall direction are defined, monitoring progress every day keeps everyone adaptable.
Really like this framework.
Also I can see how many companies are afraid at the transparency such a process brings but as mentioned in the post, if you know what's happening, you can plan for improvement.
Also the bit about monitoring data daily cannot be overstated. When looking to optimize outcomes, knowing what the data trends look like daily (if not hourly for some types of sites) will let you jump on those variations quickly vs waiting a week or a month - when its too late to do something about it.
To be honest you spend a whole lot of effort to get those subscribers. Just to "leverage social media" you "put together a massive 58-page ebook packed with tips to help you dominate Instagram."
Most businesses are unable to accomplish that. Even when I try to explain them how social media works - that it's not just automated self-promotion 24/7 they are already struggling to understand.
For most business people creating a website will be the way to go. Try to explain a business that does not even have a site yet that they need to create a huge ebook just to get that list.
There are versatile startups who could do that but those in contrast usually focus on product development and consider growth to be a hack - quick and dirty or an afterthought ("we can add some keywords in the footer for the SEO").
Great talk , great purpose
I have listened to the interview, quite special how they have done it! I'm curious about their future plans.
Such an amazing read! reminder that solving your own problems unlocks value for others as well.
This is a very good case study..
Thanks for being transparent about your process.
I appreciate the honesty and humor in this case study. Also kudos for the successful venture.
I've joined early stage companies a few times now and I'd say in most cases you definitely don't do it for the immediate compensation and even for a long time future return it's a moonshot as most of the companies that you'll work for fail. Although my record so far is pretty OK I'm aware that at some point I'll run into a company that just won't make the cut. For me it was always about the opportunity to potentially discover a big business in an industry that still needs to make a major leap in digital/online. The first startup I joined about a decade ago was trying to 'disrupt' (I hate that word) education by creating a market place which brought educators and people wanting to do an education back together. If you're able to help a lot of people with that, that's a great bonus and for sure something that you can be proud of. These kinds of things were most important to me, also early on in your career (which I was back then, still pretty much these days as well I'd say) it's great to work for a startup as it will really help you explore what you want to do as you're also meant to do a lot of things. There aren't any processes, nobody really knows what they're doing and you're working extremely hard to find inflection points that will help the business take off. On top of that, if you're one the lucky ones and your startup/early stage company takes off you'll most likely be able to kickstart your career with that and get ahead of the curve compared to the more traditional career trajectories I'd say.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.