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Wondering if you're still using Mautic in 2019? It's been a while since this article was posted. Thank you.
You would have to calculate what the per user revenue is first.
So let's say you have 2 groups.
Group 1: 1000 people total revenue 15,000
Group 2: 700 people total revenue 14,000
Now calculate the revenue per user
Group 1: 15,000 / 1000 = 15
Group 2: 14,000 / 700 = 20
You can use these two numbers to see if you have a significant change in your revenue numbers with statistical significance calculator like this on: https://yannickveys.com/free-tools/statistical-significance-calculator/
With these numbers you're still below the 95% significance level. So you either need a bigger difference in revenue (round them to a whole number) or you need a bigger audience.
Good luck with your test!
Nice one! I've been working with an eCommerce startup for a few months now. I'm sure these kinds of tools will be a great addition to their marketing stack.
Also Plerdy Heatmap is quite handy
Nice roundup, thanks! :)
Great post! Cheers for sharing
Thanks, José Maria! You can always dive into more insightful content by exploring ALTA Digital's Blog! Cheers!
Big topic, with big insights. Thank you!
Nice read! I especially liked the idea of AI powered voice assistants.
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