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According to a Quora post, they use the Philippines team to onboard targeted service providers onto Thumbtack. I don't know what connection the poster, Alexander Jarvis, has to Thumbtack- but this seems plausible- and ingenious.
Quora post: https://www.quora.com/How-did-Thumbtack-acquire-130-000-merchants-in-18-months
"Acquisition of suppliers was and continues largely to be done entirely via a scraping process.
They developed a number of tools to crawl the web and then developed a database with machine learning to make sense of who the people were that they were identifying (e.g. category, location, etc).
They then programmatically outbound marketed/emailed suppliers inputting as much targeted info into the communication (e.g. name, referencing the service they provided etc) to increase the relevancy of the messaging and the conversion thereof.
It is a far more scalable method to outbound sales and a lesson worth noting.
Once they get suppliers online, they have a substantial team (~200) people in the Philippines who facilitate the onboarding process (as required) and touch up the self-serve listing the suppliers do (‘editorial team’). That team also aids on the customer side."
If you'd asked me 6 months ago, I would've told you without a doubt that it was EverWebinar (WebinarJam's sister product). However, they have migrated to the V5 platform, and in doing so, they completely destroyed the lead tracking. No matter how sophisticated your analytics are (and trust me, we have it all... Facebook Ads, WickedReports, and Google Analytics), you have NO way to track how many leads come through. They expect you to use their own (broken) lead tracking.
But that's not the worst part.
The worst part is that if you ask support about it, they'll tell you "no" and ask you to use their analytics - which, as I said, sucks. If you dare to a question about it in the user's group to see if anyone else has experienced this, they will remove your post and BAN you from the group.
I've heard many reports of people being banned for asking simple questions that suggest V5 improvements are needed.
Basically, Genndi (formerly Marketing Genesis) have become a bunch of fascists, more interested in looking good than building a great product, and we all have suffered.
We are now migrating a 7-figure funnel to another provider. I don't take well to being censored.
Is the founder still the CEO? I think the question you pose is interesting... On one hand you would think that the founder/CEO would dictate the company's culture and innovation and not the other way around. But I can see if that founder has lost sight of what the future holds for the company, then there should could be chance that they are shooting themselves in the foot.
Hmmmm.... have to give everyone a heads up... You don't know what you don't know...
I started with Evergreen Business systems a long time ago... one fee, lifetime subscription... however, years later they discontinued it and shut it down and moved over to webinar jam. Then, I had to sign up again with a discounted special of $297 for lifetime access to webinar jam and everwebinar.
A short time later, they moved over to a NEW platform for both, and had me migrate all my stuff over to the new platform. Low and behold, within 1 month, everwebinar was turned off with all of my evergreen webinars and they are forcing me to ante up $297/yearly to use it. I still have access to webinarjam live, but this is ridiculous!!! SO disappointing! I sent an email and request out to see what they plan on doing about it, but they are horrible in the time response.
Just a thoughtful musing. Have seen a couple of promising startups in the Indian arena bear the brunt of founders with said personality type.
Interested in what prompted this question?
I suppose that's one way to look at it, from an influencer POV.
What I'm getting at is the fact that there could come a time when the founder's personal brand becomes intertwined with that of his/her company's and the company then struggles to break out of this mould, struggling to develop an identity of its own.
Thanks for your response on this question!
An influencer who has an incredible personal brand can bring lots of business to a new or existing company. People want to work with people. They want to know the team members behind the brand. See: Guy Kawasaki as the evangelist for Canva.
This is a very useful post. Customer service is always very important for every business, but even more so when you are just starting out.
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