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That's very insightful, thanks for sharing man.
> On Gmail you have three tabs, when you end up in "promotions" you are already dead an arrival.
Yes, Tad, the three tabs certainly don't help. I'd be curious to know how many people use Gmail with the three tab format and how many users are on Gmail in general.
> Instead you popularize your brand, name, products in such a way that Google has to follow suit and find you.
How do you do that?
Nice article! Congrats for your growth
Interesting article. Thanks for sharing your experience with us!
Thank you so much Pascal! :)
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I have written a few short articles on popularization on my blog already a few years back.
In short it's not just pleasing Google or focusing on one strict traffic source ("we only want SEO" as some clients used to say).
Instead you popularize your brand, name, products in such a way that Google has to follow suit and find you.
On Gmail you have three tabs, when you end up in "promotions" you are already dead an arrival.
That's just another word for ads or spam depending on who you ask. After the introduction of the tabs open rates and ctr fell dramatically.
What does holistic popularization with demand creation and branding look like?
It's true, Google controls a part of the Email pipeline with Gmail being so popular, but there's no interest in sorting or filtering Email, except for spam. Hence, you don't really fight against an algorithm in the same sense that you fight in organic search.
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