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Providing your new customers with a discount code that they can use on their next purchase would increase their chances of wanting to come back sooner to buy more items from your business.
Couldn't reply to the thread below. So I am replying to the initial one:
It’s a pity you didn’t read further- we’ve gotten great feedback so far! But I’ll tell you what: we, at Moosend, approach knowledge, experience, and opinions with a very open mind.
Having said that, if you guys have written an article on buyer persona how-tos, I will be happy to read and share it with our readers.
If you change your mind and actually read the article, I’m always up for brain-picking!
Sadly I didn't read further. My gut checked me there. So much content and so little time to read it all. My most loyal customers are very VERY different people and fall into one of 10 personas we've developed at Flex. The idea of averaging them out, mixing up different people and moving form detail to a vague master persona seems counterintuitive.
That said - This may be completely different to what's in the meat of the post.
"Interesting- I'd love to hear what you think! Why is this "off the mark"? Is this the only part of the article you do not agree with or does it extend throughout?
"A buyer persona is like averaging all the characteristics of our most loyal customers into one." This feels wayyy off the mark
Thanks for your kind words Swagata!
thanks for sharing this.. you have covered almost everything. Without having a buyer persona at place, its impossible to perfect your marketing strategy
Thanks for sharing! Feedier seems super easy to use, will definitely try in one of my projects.
Man, lead nurturing will get me Every. Time. And it's not because I don't know it's happening—quite the opposite, actually. I'm just usually so impressed by a CS/marketing/sales dept. that'll take the time, despite all the pressure I'm sure they're under to show some dumb vanity metrics, to bother setting up smart interactions that answer my questions and gently lead me down the path to parting with my money. It takes a lot of hard work to make something feel so natural, so props to those companies who make it a priority to figure it out.
I edited your description a bit to make it more readable and to add context (who is "they") to your first sentence.
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