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Great article! Thanks!
Nice! I dig it, keep up the killer content Josh.
Thanks Paige! This was a fun post to put together.
Hi Ryan - this is one awesome group of marketers! Love the takeaways you've shared - great read.
Thanks for posting this. I needed it.
Especially point three- try to be unique when listing benefits.
I'm currently reviewing a product that is genuinely good, and it has a whole list of benefits to its name.
It's that one list I find everywhere. I wanted to stand out but was at a loss how. Now I know, thanks:)
Contextual and structured messaging are keys to nailing effective conversion driving copy. Resonated with the "listing down too many benefits". That comes across as extremely desperate.
On site personalize is critical - so much that you can gain if you do it well.
thank you for posting these tips!
Hi Tad. These "grease sliding" and "pulling by the hand" techniques are a lot like bucket brigades from Brian Dean. And I'm sure they work as copywriters have used them for a long time.
I have a question.
What happens when the person you outreach to knows these psychological reading hacks? And they see you're using it on them. Do they get offended, thinking "they won't trick my brain"!
Or do they appreciate the effort? After all, well thought-out email (that is likely to be unopened and unread) is harder to produce than simply blasting word on a page and hoping for the best.
What are your thoughts on that?
Personally- I'd be amused:)
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