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Once upon a time, most businesses had limited competition. There might have been thousands of similar companies around the world, but only three selling in your town. Thanks to the Internet, there might be only 100 businesses doing the same thing, but they are all selling in your town. Welcome to the future!
Without a doubt, giving something valuable away for free. I don't know why but free makes people go nuts. Whether it's a free T-shirt that says "big mac" on it that was shot out of a cannon at a basketball game, or a free valuable tool that a SaaS gives away to draw in customers.
Nice read man, we haven't seen good onboarding content in a while!
Great post. Cheers for sharing - just what I was looking for.
Great article, Sumit! Really like the idea of highlighting the cost of turning away.
Great article on how to identify if your positioning is working, liked the process you outlined!
Loved this post, very insightful and fun to read!
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