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Thanks for the post, I never been into marketing very much, but always wanted to launch a travel blog like Nomadic Matt or The Planet D (or any other from this list https://travelsites.com/best-travel-blogs/ ) , already found content writers and a good SEO team, hope they care about marketing tasks.
Your point about Brown M&Ms is interesting. Have you ever actually gone back and checked to see if their work was of lesser quality than the others?
I can't speak to freelance writers, but I know gimmicks like this often backfire or add no value when hiring for full-time.
Glad to agree! :)
"But if you ask your customers (or prospects) to complete surveys too often, you are sure to trigger survey fatigue."
Exactly! Unless I get a reward for this ;-)
Thank you, Jimmy. Actually, I've never used every day of the week hangtags before! This is really helpful advice
Good topic! It is great that you shared your experience here as I've met a lot of people who are really sceptic of investing in Bitcoin, so I need to be sure that I've made a right decision when started using this cryptocurrency. I should say, the reviews on https://revain.org/projects/bitcoin also persuaded me that Bitcoin is a great coin and investing in it has more pros than cons. These reviews are written by the experienced people, and I find a possibility of reading them to be great, because there is much info on the Internet, but I guess, it is better to learn from the experience of others.
For sure! And the distinction should be discussed when architecting your content strategy. There's an argument to be made for expensive content over the longer term because it digs out a moat. And though it's nebulous and tough to do well, the brand value can be huge on content like that - think First Round Review, or though I'm biased, CXL. People deliberately visit those blogs because they know and trust the content is good. But making that distinction from the business side is important
Love the distinction between cheap, bad and effective. We put out content all the time that I'm not necessarily proud of, but it ranks #1 and converts fantastically. Also love the point about needing really good stuff if you dont have the domain authority. That couldn't be more true when you need content to actually get shared via social and word of mouth because the SERPs are just too crowded by the Hubspots of the world
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