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Great list. I'm enjoying Buzzsumo's new content trends chart.
Immediate first impressions - from top to bottom:
1. You repeat the same thing twice above-the-fold. "The only truly free time tracking software" and then right below it "Clockify is a free time tracking tool...".
2. You are stating the obvious as well. If I am searching for time tracking software, I am going to expect that it will, "track time in one click. Then [I] can see where the time goes, increase productivity, and handle client billing better." You shouldn't have to say that it does that stuff - if your app didn't do that stuff I would say that you built a crappy time tracking app (see: "Please be ruthless" above).
3. "Why use Clockify" portion seems pretty obvious as well - the only thing I think is worth mentioning is the "Know when it is time to raise your prices" section. Everything else seems like a "no-s#!t" reason to use your product.
4. Features - Could probably be moved to its own page (see below).
5. "What makes Clockify unique" should be the very first content block under your hero image. Let's be honest, a time-tracker does exactly what it sounds like it is supposed to do: track time. However, you keep repeating the same stuff over and over: it is free. You need to convince us why I should pick you over Toggl and Harvest - and "free" isn't going to do it.
6. Testimonial - solid. Love it.
7. Call-to-action at the bottom isn't a bad idea, but you should have another CTA somewhere between the part about your product is free and your product is free.
Alright - I'll stop with the negativity. Here is what I'd recommend.
1. Focus more on the benefits and less on the obvious. Instead of focusing a lot on your features, you should focus on your market's pain-points and how your product alleviates them. For example...
Pain Point: I need to track my hours to make sure that I am being efficient, but we can't afford the time tracking products out there.
Your pitch: Clockify helps you stay efficient so you drive the most revenue for your company. (<--- Crappy, do not use, only for example purposes).
2. Simplify. Your competitor, Toggl, has three sections on their website: One hilarious video background, a straightforward value-proposition, and a testimonial section. You have six sections, which three could be merged or moved somewhere else.
3. Needs more Pop! The homepage is kind of bland; although whitespace is good, I think there is too much of it. Take a look at Harvest's homepage and their features page. Their site is guided and has a lot of color. I would use both Toggl and Harvest as guides.
I hope this feedback helps.
If you are interested to know more, you can look at some examples in this article https://hubs.ly/H09dlFq0
I've used nDash. My feedback on this platform would be to take time to research the writers. I like their search function - you can search for writers based on keywords. Example, I wanted a writer that had HR experience, but also knowledge of PR. After doing a bit of searching and then researchers their work (took about 30-40 minutes), I found a great resource. She is now my go-to writer. A typical blog post can be $50-$125 and turn around is quick. They also have great support.
The downside of nDash is that many writers will just list all the popular keyword searches so they will rank. Once you dig you found they primarily write for off topics. You just need to weed those folks out.
I've used Scripted and dislike their platform on so many levels. Primarily their customer support. I also find them to be a bit pricey for what you get.
Also, check out this article. I've been wanting to do this, but have not found the right time/need - https://growandconvert.com/hire-writers/
@apostle_jm, excellent line "these best practices have proven effective at boosting a website’s chances of converting visitors into customers, subscribers or followers." that really covers full post about web design tips for CRO. Even all the 11 points you mention are very effective to get a better result in every business. Thanks for sharing. I also want to add some key points of website design mistakes that must avoid for customer retention, hope it will help you more to better complete your post.
You can simply run LinkedIn inmail campaigns targetting specific companies and job titles :)
We use push notifications at GH as well and we could always improve how we deliver them (admittedly we err on the side of being conservative about how many we send but that clearly need not be the case) cc @anujadhiya
I love Neuroscience
Love the in-depth-ness of this case study and testing out the Valence-Arousal-Dominance Model.
Not to mention the works of Daniel Kahneman and Jonah Berger.
Exactly, you hit the nail right on the head! ;)
Sorry for the late reply.
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