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Hi, James! Hopefully, you still need some input; here's my $0.02.
Qualification is always important when running a lead generation campaign from paid advertising. In my experience, lead quality is generally lower from advertising campaigns with broad audience targeting (i.e. in comparison to retargeting or other forms of traffic). Poor lead qualification can lead to an inefficient sales funnel - especially if a member of the sales team is an intricate part of the customer journey (e.g. scheduled call, demo, etc.). I recommend creating a step in the sales funnel that can help identify higher-qualified leads such as a quiz or survey. The higher-qualified leads are offered hands-on assistance earlier in the sales funnel while lower-qualified leads are sent on a content-driven path (i.e. email automation).
How about adding live chat to a landing page like Fibotalk? Do you think it will be a distraction or will it improve the chances of lead generation.
"the sites are generally not set up the same way, so it’s impossible to run a fair A/B test."
^^ Yes! Agreed. ^^
Love the point on the clash of funding investments and patience. Great podcast, Mike. Always enjoy hearing what you have to say. :)
You are absolutely right that in a pure customer service use case you can't look at bots as a conversational form. In this article I am mainly talking about lead gen use cases. That said, I have found with some of our clients that customer service is an integral part of the lead gen process. Prospects often have queries that need to be answered before they are willing to generate a lead, which is why, in most lead gen flows, I recommend that bot makers give users the option to get the answers to 5 FAQs. The engagement of a conversational interaction persists and prospects are more likely to read the answer if it were presented to them through a regular FAQ page.
Yeah, more than familiar with these folks! ;)
Comment this: this is an interesting perspective, though I wonder if it's too narrow a use case. Specifically, don't you think chatbots have great potential for customer service or support as well? In those cases you surely can't view them as a form replacement right?
Thanks Martijn. As mentioned in the podcast and post, I'd definitely encourage you to check out folks like Brian Balfour, Andrew Chen, Casey Winters, etc. Much of the models we use are just slight adaptions from the great foundations they've already built. Best of luck!
Thanks for checking out Sherry. Appreciate you digging in so thoroughly!
Thanks so much Jacob.
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