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Great list, Shane Barker :) so many experts share there favorite insights, definitely going to implement a few strategies mentioned inside the article. Keep up the good work!
A lead capture form is a key component that affects site conversion rates. They are the most critical point of your funnel, as they are the final interaction that separates your leads from non-leads.
Amazing article! Thanks for sharing!
Love it when people share their learnings here.
Also love that the findings are not positioned as "11 Growth Hacks To Explode Your Growth by 500%".
There's only one idea extracted but clearly there's a lot more here.
The advice of "Don’t automatically apply a test winner to other pages without testing there, too." is spot on. Every page is different and has (or should have) its own context. A win is simply a signal for doubling down on testing - not carte blanche to apply wins elsewhere.
Excited to be part of this! Looking forward to getting the first lesson.
I'm a sucker for process flow optimization and @bostonvc always has a ton of info on how to go about doing that in his talks.
Thanks for feedback!
See, most people tell "show me product", you're the first one to disagree. I agree, the UI image doesn't matter that much but it's there for context.
According to Nielsen Norman studies, people do scroll and the above-the-fold is just a myth (although they note that people scroll as long as they feel like they're on the right page and are engaged).
Wondering, does "Why Use" part help you with the "how can this time tracking software help me"?
Great teardown and feedback, thanks! I agree on everything. Here's my thinking:
1. I kept thinking about benefits but everything is pretty obvious. It's just the nature of software. Will keep thinking though.
2. I needed to repeat "free time tracking software" for SEO. Ditto for 6 sections when there could be 4. #compromises
3. Yep, it does look bland. I love Harvest's feature page, the colors, and the overall design. We tried to go for clarity but it's a work in progress.
Check some of our blogs on Data Science and Analytics here - https://clevertap.com/blog/category/data-science/
Nice article and thanks for sharing it with us.
I think customer retention is very important in this era of competitive business where we have a lot of businesses waiting to leverage one loop hole in our customer strategy.
I like and hope that in 2018 AI will help a lot in customer retention.
These predictions play into marketing hype. Sure, they are fun ideas but not really how things will go.
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