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This is highly dependant on the business type you're trying to promote but I think a viral giveaway campaign is one of the most profitable campaigns you can run.
It works like this:
1) Select one of your products with the highest demand from your audience
2) Create a viral giveaway funnel using tools like Contest Domination
3) Advertise that on Facebook to both cold audiences and remarketing lists (it works the best if you also email all of your past customers too)
4) People need to leave their email address to enter the giveaway and share on social media to get additional entries
5) When you announce the winner in the email, make sure to include some promotion like a discount coupon to everyone who entered the giveaway (it should be limited time offer for a few days only. Include a countdown timer on promotion page)
6) Run remarketing ads to everyone who entered the giveaway so they visit the promotion page.
Not only this strategy can bring you many new leads, but it will also bring more sales & revenue. One of my past eCommerce clients almost surpassed the Black Friday sales with campaign like this (which ran in May).
I hope this answer has helped!
Glad you liked it :)
Thank you, Vinay!
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Thank you, Steffen!
Yes, it is a great post. :)
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