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Thanks so much Jan! I totally agree- there's so many posts around growth tips or tricks, but not enough around how these techniques work in a larger structured plan.
Excellent piece, Ed.
Pretty good, I always appreciate posts like this that attempt to give more structured plan to a growth role and not just throw out huge list of random growth hacks.
Some good related reading:
Thanks Jason! I've reached out. Appreciate the referral!
Hey David. I'm trying to put together a more objective look at popup usage - as every piece currently ranking comes from businesses with a vested interest in getting people to use their popup tool/list builder plugin.
Could I get my hands on some of that data you're talking about? I'd happily link and recommend you to all my friends!
@davidhoos just gave some solid info here - https://growthhackers.com/articles/effective-ecommerce-a-b-testing-in-2018-step-by-step-guide#comments
I'm curious to learn about exit-intent pop-ups + click-trigger pop-ups that don't use dark patterns (e.g. "No, I don't want to sign up because I hate my life").
Exit-intent seems like it may be helpful if the user is leaving, but has not signed up. That said, it seems best using a fade-in, fade-out approach.
I'm curious also about using sign-up boxes vs a button using click-triggers. The latter isn't intrusive since they are opting in with a click (though this can be abused too).
Your question highlights why data must be approached holistically and in the context of a process, not a series of random one-off tests. That's also a reason why I think there are far too many marketing agencies purporting to "do CRO" who are actually hurting their clients more than they're helping.
For example, I know many folks who swear by pop-ups when trying to build their list, yet the only data I've been able to find on their effectiveness only looks at the quantitative (we got more signups) data. It doesn't look at the long-term (did they enjoy their first impression of the site, did they become a customer?). In almost all of our qualitative data (user testing, surveys) the behavior is almost exactly the opposite. Visitors are either annoyed with the pop-ups or they are just used to closing it immediately upon arrival. At the moment, I don't see a lot of folks asking the question, "Am I damaging my long-term brand reputation with new visitors by asking for their email first thing?"
Totally! Hit me up on the old Slack :)
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