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Pricing seems to have been taken away from the marketing department. How can in-house and agency marketers re-establish their influence and take back responsibility for product or service pricing?
Hey, Jeff - thank you for doing this.
You have an incredible tracking recording, working with some of my fav products and companies so.. congrats on that.
Most of them have this self-service sales approach in common and a lot of product marketing, so I'm guessing your work has a lot of intersection with other areas of the company (product development, sales, customer service). My question is how do you ensure that this cross-functional dynamic works smoothly and gain company-wide collaboration into your initiatives?
Hey Jeff, quick question.
What are some marketing strategies you and the team at Calendly used on social media to grow your product? Also, did you find them to be more or less successful in some ways than traditional marketing strategies?
All the best from the team at Bookmark.com.
Hey, Jeff. Thanks for joining the community for this event. I have two questions for you:
1) What are some growth experiments/ channels that have worked surprisingly well for you? Are there any channels that you feel are undervalued -- especially with so many companies going digital after the pandemics?
2) What is your biggest growth challenge at Calendly right now and how are you tackling it?
Really clean interface. I like it
Solid alternative to Linktree
Nice link tool. Im trying it out on my Instagram Bio now...
However, if you're a site owner, accepting incoming guest posts can be beneficial.
I used incoming guest posts to grow our organic traffic by 300% in 10 months (from 12,000 to 36,000 uv/mon).
Here's the story: One day in 2020 April when looking into the best-performing landing pages, I was surprised to find that many top-performing blog posts were actually written by guest authors. We were already receiving 1-2 pitches per day from guest authors mostly because we rank well on Google for keywords like “solar energy guest posting”, “solar write for us”, “renewable energy guest post”, and etc. Like any true believer of the “80/20 Rule”, I doubled down on what was working:
I rewrote our guest post guidelines,
I created a reply template in Gmail,
I listed topic ideas in a shareable Google Sheet,
I inserted “Write for us” banners on the website,
I answered their requests more politely and patiently (Let’s face it, there are so many spammy inquiries in broken English that I still hate to reply).
There are “three key things” when managing guest authors: 1) Getting enough guest post requests 2) Providing an easy-to-follow SEO guideline 3) Having a list of popular topics for them to choose from.
I agreed! Guest posting might be a good way to get more exposure, but IMO is one of the worst ways to get backlinks.
Excited to know your outcome
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