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Here's a tactic that I've found useful for promoting content on Quora, and it should work on Facebook groups too.
Basically, build yourself an index spreadsheet of your top pillar / evergreen posts. On one column, paste your URLs. In another, add shorthand tags / keywords.
So if you're marketing fishing equipment, for example, you might have published an ultimate guide to finding the perfect fishing pole. In that article, there may be a section on pole weight. So in your spreadsheet, among other tags, you might have "pole weight."
Now, when you're scrolling through that top Facebook group for fishing fanatics, and you see a discussion about whether or not someone's pole is too heavy, you just search your spreadsheet for "pole weight," easily find the perfect article to share, write an original comment that contextualizes the advice in the article according to the specifics of the discussion, add a link to your article, and everybody wins.
I am a fan of the # instead of emojis.
I'm all for emojis in B2B.
Whether it's an emoji or a GIF.... So many people are on one side of the debate. The reality of the world we live in today is that emojis and Gifs are becoming forms of communication. We should embrace them. It's not offensive to use an emoji (unless you use an offensive one) so I have no issues with them.
The 🔑is making sure that you understand: (1) the context and (2) your audience.
Not that I know of but you could check for your competitor's broken links to achieve a similar result.
I am a HUGE fan of both the Times themselves and their online content game! GREAT examination, James
This article summarizes quite well the strategy I've tended to favour in recent months, which is reassuring. Thank you for sharing !
Thanks Lionel - I (obviously) agree in the majority of cases. Occasionally there's a roundup that does its job but most of the time it just feels very difficult to actually get value from them as a reader.
Glad you found it useful Thomas! Thanks for reading :)
Thanks Mike, I'd been feeling the same way (don't generally like reading them, so didn't want to do them). In a lot of ways the strategy in the article is just good citation coupled with a reasonable ask, but it is tricky to get the right balance of promotion and quality so I wanted to throw in my .02 on the approach.
What she was able to accomplish is insane. Great Article guys!
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