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Probably the biggest challenge we face in using digital marketing to do raw lead generation is:
Our clients haven't adapted to the new digital-powered consumer expectations and their empowerment generally: so they can't close the leads we send them. I know this is an industry-wide challenge, especially when generating leads in highly commodotised markets.
And of course who gets the blame for 'the leads are weak' (to quote Jack Lemmon in Glengarry Glen Ross)? Us of course.
I'd be keen to hear from others who also find their clients can't close the leads you send them.
Haha not mine. This one is all @dperalta716
I'm always impressed with your results!
Biggest challenge in digital marketing as a compete to our competitors and improve our awareness on search engine with growth the business.
Here are the two biggest marketing challenges I face as a marketing consultant:
Budget - Everyone wants cheap conversions and fast results, which both are achievable, but if a client does not have the proper budget to perform adequate experiments it becomes very hard to ensure that the data being delivered is accurate and statistically significant.
Time - Here's the other edge of the sword. If a prospective client does not have a decent marketing budget they will most likely want to adopt an inbound marketing strategy, but most tactics that are used in said strategy (e.g. SEO, content marketing, etc.) can take three to six months to see any significant results. If someone hires me for only one month, the best I can do is perform an audit, fix what is broken, and lay out a content and social media marketing plan that puts the client on the right path to success. This might improve their SEO/SERP, but it is only a short-term fix.
The biggest challenge for me as a marketing business owner is...
Competition - Cheap, shitty competition on UpWork or Fiverr who can undercut legit professionals because they outsource all of their work.
Nice post! Glad you remembered to include the part about UTM parameters, that's a must for tracking the success of any campaign.
1) As cliche as it sounds: hiring. Finding good, young talent is still hard, especially in the Silicon Valley. You'd expect it to be very easy to find great marketers here but everybody wants to be an engineer or CEO. 🤷🏻♂️
2) Understanding the market. I always find it difficult - not impossible - to very clearly define and profile the users I want to market to (or with, as Seth Godin says). But every time I get it done, everything else falls into place.
3) Focus. Not pursuing many small opportunities but focusing on the one big goal instead is hard nowadays. Not only because distractions are waiting behind every corner but because it gives instant gratification to make something small happen instantly that might yield a little return. But in the grand sum, those small things take away time and focus on the big goal.
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