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1. What CTA prompt or offering do you use?
2. How much click conversion did you get before?
I think this depends on context. For readers that are searching with "quick problem solving" intent, your articles need to be short & concise. But for readers with "general info & awareness" intents, I believe writing with elaboration will do more good.
On a side note, I believe bloggers should distinguish between writing a lot of content with low quality VS actually writing a pillar article. (see: https://wppp.io/pillar-articles/)
I just found this article when searching for "best case study examples" in Google and found it here too. Thanks.
No matter what you're writing, you should say everything you need to say in the fewest words possible.
With so many blackhat strategies Google has had to be really tough on how it measure your authority. Building quality links from high profile websites and having great content are essentially the only way to climb the ladder.
Brennan is right on. To elaborate on it a bit you could use things like blog posts and videos to attract that top of the funnel traffic. Then turn a portion of that traffic into leads through content upgrades or lead magnets. You can also promote that lead magnet content to a larger audience to generate even more leads. Webinars are a good example. As you nurture your leads, you can start providing content more specifically related to your product or service without it seeming too promotional because if you do it right they will be ready to start comparing solutions.
In addition, although it's not as measurable, content marketing is great branding. It builds awareness and trust early on, so when a prospect is ready to consider solutions, they are more likely to look favorably upon you.
It also makes me commit more typos.
That's true, Stephen, and I am completely guilty of that. I have a verbose habit I'm trying to kill. My background in communications makes me want to get my point across as clearly as possible with the overabundance of words in the English language, but when I'm ready wordy content, all I can think is, "How smart are you trying to sound?"
Yes, content marketing is an effective link building strategy for both off-page and on-page SEO.
Content marketing is also an effective strategy for guiding clients through the buyer’s journey. Make content for every stage of the buyer’s journey.
For example, HubSpot defines it as:
- Awareness Stage: The buyer realizes they have a problem.
- Consideration Stage: The buyer defines their problem and researches options to solve it.
- Decision Stage: The buyer chooses a solution.
Guide them through this process with content for every stage to cast a wider net and catch clients.
Another big way to utilize content marketing for growth is to focus on customer centric content. It’s much cheaper to keep and retain existing customers than it is to find new ones.
I agree! The problem is that a lot of 10x content is still crap. People that used to write 500 or so words of crap are now writing 1500+ words. Length doesn't magically make the content better. Remember, why use two words when one will suffice? In fact, there's some research that calls into question the whole idea of whether long content actually ranks better. http://www.canirank.com/blog/does-long-content-rank-better/
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