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There's very little info out there what it takes to create a strong value prop (much less a USP). To make it worse, bloggers often conflate the two.
Learning the process to create a USP was a major "ah-ha" moment.
Another great read, Jason. I especially like how you highlighted the importance of crafting a value proposition. It seems obvious, but is rarely done with purpose or strategy.
Nice work, Jason! Looking forward to diving in.
Sadly some companies do not even allow you to say "I" so you either have to use "we" or use passive voice which is even worse.
Great read! Lots of actionable advice in there
maybe this good
I like the way you broke this down for us. Very methodical which makes it easy to follow along.
Last April, I began working with Decibite, an early-stage web hosting startup. There's a lot of challenges growing from idea to scale, so I wanted to share my approach to early-stage product marketing for those with less than 1000 customers.
After reading the work of ad executive Rosser Reeves (known for his work with M&Ms, Anacin, and Colgate), I wanted to test his theory on the power of a unique selling proposition (USP). The results were positive. In 6 months, Decibite's annualized revenue went up 127%, monthly traffic up 241%, and organic traffic 331%. In this article I am sharing everything I did to grow Decibite step-by-step. My goal is to give you a do-it-yourself manual of sorts as I know early-stage marketing can be a challenge.
I'd love to hear your feedback (pricing strategy, positioning, go-to-market strategy, etc) and personal experiences when it comes to launching a product. I'm eager to learn from others who've had success getting traction early on. :)
Thanks for sharing..
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