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As Ben said, analyzing the customer's conversation can be really tricky and that's what we should focus on. Knowing what your customer wants is the biggest win-win situation.
Looking at the purchasing behaviors may help.
Thanks for sharing with us.
Loved Chris' tips on customer retention which is, in my opinion, a bigger problem than customer acquisition.
Loved the tips, specially the part where we need to focus on the 20% of the lot that bring the 80% of the business.
Great tips for retaining customers.
I made the mistake of trying to focus too widely and treating everyone as a potential customer, instead of realizing that the vast majority of my business came from a much smaller subset. Fixing this problem gave my customers a better service and reduced stress for me, as a solopreneur.
I love the tip about answering customers' questions before they can even ask them! That's a key to surefire success right there!
The other tips are good too, but that one is my favorite. :)
There's a lot to take into consideration when it comes to retaining customers, regardless of what type of business you're in.
Taking everything into consideration - from their communications to how they use your products will go a long way to finding out how to keep them as your customer. From there I feel you learn a lot about your business model - what is working and what may also need to be tweaked.
Thanks for the post :)
This is great to see what to look for for in our data so we can better serve our customers. Finding their challenges and needs is what really matters for that to happen.
I loved the example of being able to answer their questions before they begin to ask them! I'd love to be able to start doing that one now. Thank you!
I agree with you, I think that to achieve retention is to keep users excited if the app appeals to the emotions the user will use our app on a recurring basis.
Thanks for sharing these resources, Anuj!
I think this post has a lot of great inspiration:
The post references a talk by @danwolch which has some more detail here: https://growthhackers.com/articles/saasfest-recap-dan-wolchonok-on-running-retention-experiments/
Ultimately it all comes back to understanding user motivations and why they do (or stop doing) anything.
Are there tools like this that don't require data science skills to use?
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