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See this related discussion: https://growthhackers.com/questions/ask-gh-ways-market-chrome-extensions/
As a bit of trivia: we launched this as utm.porn and the adoption was WAAAAY slower :) Our "food porn" analogy was a big time miss :)
Using Gmail for as little as a year now and loving it!
The guide for which I had posed this question is live. Copying from my post
"Enterprise automation platforms which have web push in their suite provide much better UX and analytics than standalone push engines to track conversion. If you don’t use any of those platforms and rely on Google Analytics following is what you can do, because, at the end of the day, whatever analytics tool you use the underlying principle of tracking the success is going to be same.
i. Define the goal
The goal could be anything like purchase, session duration, download, a specified number of pages viewed etc. GA provides you with four goal types. While the first three are self-explanatory, event is most commonly going to be used. Refer to Google Help article for helpDefining goals in GA
ii. Now, track the conversion
Once you define the goal (event) your requirement is to track the conversion against your web push. To do that it is imperative to add UTM parameters to the landing page URL.
Now you only need to go to Reporting-> Conversions-> Goals and track the goal completion by adding the traffic source filter. "
In case, you wish to view the full post
[Tips inside] A Beginner’s Guide to Setting up a Browser Push Notification Campaign (https://monk.webengage.com/browser-push-notification-guide/)
Thanks pretty darn good! Thanks for sharing the experience.
If I understand your question correctly, you're asking how launching a product on Product Hunt aided our growth efforts, right?
Ghost For Chat
The first spike (traffic) was on launch day (3.5K), the second one is after a round of PR, few days later (6.5K) PR as well, the third spike was provided also after PR (4.5K), mostly foreign, forth huge international PR gave us a serious spike (24.5K). We ran a successful email campaign after with 5680 hits to the website and the last is from the Golden kitten award (5K), I'm only including the numbers at the head of the spikes, of course there is more, this data was gathered over a period of approx. 6 months:
Our conversion rate was always around 4% and it jumped to 7%-8% during Product Hunt competitions PR rounds.
Email List Verify, it's a product with a lot of users, so PH was not that instrumental in terms of traffic (2875 on launch day)...had some spikes sure, but not something out of the ordinary like Ghost (who ads prior 100 visits per day and now has about 500-1000).
Conversion rates on Email List Verify are about 7%, normal conversion rate is around 5%-6%.
Thanks tips! Question - what kind of product growth (i.e. traffic, downloads, etc.) were a result of top placement on ProductHunt?
Great tips 👌🏼
Some nice numbers there, Julien!
Glad you gave PushCrew a try.
Tracking Unsubscribes is equally important as tracking Subscribes. Number of subscribers and unsubscribers are a leading metric and it is important to monitor both of them to take timely action.
PushCrew's 'Data and Reporting' table shows you the number of unsubscribers on a daily basis so that you get a clear picture of how your notifications are performing.
Thanks, Julien. Finally meeting someone who has used it.
Now, I see that you are basically tracking the following three metrics:
My question is how do you tie these metrics to the overall marketing objective like tracking conversions via each push notification via GA (UTM tagging)? Or how do you conjoin them some to draw a different analysis like high CTR and high unsubscribes indicates click bait abuse?
Did you hit any hack during the time of you running those campaigns? Sorry, bombarding you with questions. But really looking forward to your help.
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