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I am a HUGE fan of both the Times themselves and their online content game! GREAT examination, James
Awesome post sujan. Loved the story of narrow.io - a few weeks ago, read an article on HBR, how even after screwing up, if companies apologize and ready to make up for it, customers not only forgive them but they also stick with the company and become even more loyal after it. After all, customers are also humans and they want companies to listen to them and care about them but most companies didn't do it and one of the reason is not having a customer-obsessed culture inside the company that you mentioned very well in the post.
Nice post. True that it's so important to focus on churn, especially early on.
Great one @sujanpatel. Agree with the investing in customer service as the #1 point. When running Wordable, I found that it was the most important part of the company. We were able to build a relationship with our customers, get feedback and come up with growth/product ideas by communicating with them through Helpscout.
Definitely one of the biggest growth hacks I've seen with webinars, or any tool for that matter. AND they only have one person running the whole show. No wonder they've been running these for years!
Great post. Thanks for the insights!
Interesting to learn that answering Quora questions was an effective tactic for you guys early on. We've been seeing some traction with paid Quora ads on specific questions and topics related to our product. I'll have to run a few experiments around organic Quora content as well.
Thanks for submitting my post @sidiniquity
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