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Understandable, organic traffic only really matters if it's highly qualified and helps drive business goals.
I think the order of the steps is wrong. Ultimately, you're doing SEO to make money so step 1 is look at conversions. Then you look at traffic, then you look at rankings etc.
And spam score? That's not really a thing, you can just leave that out imo.
Incredible story and shows how you should be able to focus on what actually works not the product you want others to buy.
Cool! I'd follow Ernst-Jan on Twitter - https://twitter.com/ejpfauth. Interesting (and nice) dude!
Thanks! I wasn't familiar with them but will definitely check them out!
There are a few examples of newspapers that started out with "the new approach": The Information, Buzzfeed, Axios...
Are you familiar with the Dutch news site The Correspondent (https://www.crunchbase.com/organization/de-correspondent) that started out as a SaaS business from the get go (and seems to be doing well - some very bright folks there)
This might be the wrong community to ask that sort of question. I would suggest leveraging a higher learning community or maybe just Quora.
I very much agree!
The biggest takeaway for me from this post and this industry, is that retention is key.
We see the Blue Aprons grow their initial customer base by offering ridiculous subsidies to get initial user bases, but those customers are churning faster than they can add new users. Just because you're offering free food and people sign up, doesn't mean you have retention, competitive-edge, or even product market fit. It means you paid people to try your product. That's not sustainable for a product that's highly commoditized.
Also, a question after you read: Do you use a conversation-driven approach in your marketing? Whether it's for webinars or something else, I'm curious to hear how others are implementing similar strategies. After interviewing Dan, we're looking into it much more here at Demio!
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