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Good checklist for breathing new life into old or 'thin' content. Reworking or repurposing existing content is definitely one of the bigger SEO trends I've been seeing lately.
Thanks for sharing this one! I like phrase "content depth" over "quality content". It means a little more. Good to know it's just not the length of a topic too :)
Thank you Lionel. I think when you don't have a budget and have a big idea, guerilla is definitely a way to get the ball rolling.
Spot-on takeaways and awesome insight into guerilla growth tactics within your own organization. Awesome read.
Thanks for these great tips!
I'm not a GA wizard and am making an assumption when you say "goal completions" that you're talking about GA. That said, would something as simple as "Goal Flow" help you?
There's a longer process useful for lots and lots of different sources and mediums where you set up a custom dashboard. Really good instructions for it here: https://moz.com/community/q/google-analytics-goals-by-source-report#reply_319979
The below would require each CTA to have your source/medium setup on the CTA links.
From the dashboard article:
> Go to dashboards > new dashboard - and then add a new widget.
> Select the table option. For your "Display the following columns:" select:
> Source/Medium for the dimension
> For the first metric, type in "goal" in the search bar, it will then list all of the GA goals in the account and the different options you can show. For the first metric column I like to use "Goal X Completions". And for the second column I like to use "Goal X Conversion Rate"
> Save the widget and you should now see each goals conversions and conversion rate by source/medium (you can change that to just source or medium if you prefer).
> Duplicate the widget and change the goal metrics to each goal that you'd like to track.
> At the end you should have a dashboard that shows you all of the goals by channel in one view and click. A bit of work to set up, but definitely the quickest way to check back in later.
One benefit of a POS system is that it simplifies communications between the kitchen and the wait staff. Orders go through the computer, directly to the kitchen printer. Another benefit of restaurant POS programs is that it can track everything from food usage to the most popular menu items. Because the POS system acts as a time clock, it can also help prepare payroll.
Not as often as I should! My personal approach with blogs is that it's the best content source for a social strategy - allowing you to consistently re purpose and share on all platforms. Not to mention social shares/engagement have great SEO benefits and help massively in increasing trust score of a website.
Hi Jessica - love this insight... thanks for sharing!
Starting small and getting early results definitely helps to make the case for cross-functional projects. Looking forward to following your success (and key takeaways!)
Now that's something to think about -- even though you're doing both, perhaps other companies have made a transition to newsletters in lieu of their weekly roundup.
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