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Hello there! As a marketer I'd like to add a few things to the above and answer business owners thinking of halting their marketing efforts and cutting down on marketing budgets due to the pandemic.
1. Will my competition take more market share if I stop? And, if so, how much is it going to cost me to catch up once I do start up again? Keep in mind that advertising costs may go down due to everything that's happening.
2. Know your benchmarks and reverse engineer. For example, email works and is still one of the cheapest ways to market business. What is your current open rate? How much traffic do you get? How many leads do you get from email? What if your open rates dwindle due to having to re-warm up your list again after stopping for a couple months? If you know your lead to sale conversion rate & average sale amount, then you can make some potential loss projections due to stopping (same with any of your marketing channels and lead sources)?
We LOVE working with small businesses because we can relate. And, we love to help owners get more time back and stress less (or maybe just be more present with their family when they're at home 'cause they're not stressin' so much). The point I want to make is that small businesses don't always have the cash flow and I can sympathize and respect that. So...
Bottom line... if you can't move forward full speed ahead, at least stay in front of people somehow.
If cash flow is an issue, make sure you are staying in front of people on social, email and producing blog content. Your messaging WILL need to change for the time being. Make sure you are connecting with what people are going through. Uplift people, be humorous, but be there.
Send at least one email message out a month. Trust me, I've seen the impact of not sending regularly hit businesses hard.
See the opportunity!
Again, I am here to help people through this. A lot of business owners are having to take a lot of things in their own hands and I can provide guidance so they are confident knowing their efforts will yield results.
Some really interesting trends particularly the bit about AR/VR, cyber security and Fintech. Thank you, Casper
I like your submitted information a lot! Thanks for sharing that with us!
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Dedicated IPs are really becoming a more needed resource among businesses. I myself use the listed NordVPN Teams and would recommend anyone who is now going remote to get yourself a VPN with the possibility of dedicated IPs.
Exactly. Psychology with fear makes everything go too far.
Thank for sharing our post
I've found personally that posts (with links) get significantly more reach than articles, every time.
Sales engagement is such an important term right now. Although a lot of tools position themselves as "sales engagement platform", there are just a small number of well-written and practical guides. Yours is one of them now, at least for me. :)
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