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Really enjoyed reading this. A great example of how to validate the need for your product and putting in the work needed to test your way towards sustainable growth
Also related: https://growthhackers.com/articles/how-to-unlock-growth-when-your-product-is-invisible/
If you came to our meetup last month, @pshapiro's talk was full of great stuff like this.
Paul - you're an inspiration, as always :)
I tried the tool out yesterday with about 100K domains. The PR data seems to be pretty accurate as far as I can tell.
Is this the same project mentioned by SearchEngineLand last year? - http://searchengineland.com/common-search-open-source-project-bringing-back-pagerank-262736
This looks like a really interesting project. I'm going to try uploading a bunch of websites and check how accurate the data is.
Hi - an interesting post, thank you. Are you planning on monetizing your popular API? I'd also be interested in hearing about the technology stack that you used.
Good read. Thanks.
A few important ones (there are tons, though, I'm surely missing a bunch):
+ Broader reach through 3rd party integrations - Marketing your product is made easier by acting as the foundation for others' success. You can try and build and promote an amazing product all by yourself, but you can reach way more people far quicker, by enabling multiple other products to function - any one of which could blow up in its own right.
+ You'll be better positioned for Voice & Chat interfaces, and the AI/ML explosion - In ~5–7 years, super-slick, UX-optimized visual interfaces won’t count for much as a competitive advantage, as SaaS businesses replace them with invisible voice, text/chat and gesture-driven interfaces powered by digital assistants (OK Google, Alexa, Siri, etc.), which are as intuitive and engaging to use as a transactional conversation with a real person. (www.dtelepathy.com/blog/design/the-ux-of-voice-the-invisible-interface). Your visual interface will soon be a bottleneck to the data and functions contained within your product.
"many happy customers may only ever interact programmatically — no more interfaces, dashboards or logins to remember. Just value and connectivity." ~Noah Jessop, What comes after SaaS (https://hackernoon.com/what-comes-after-saas-1f71ec40de45)
+ Distribution through Developers - If you make it easy for developers to solve common problems by hooking into your product's API, they will reuse it time and time again, and advocate to their clients/stakeholders to use it. As the "last man in the chain" between an idea and execution, most developers don't like being responsible for completing a project on-deadline and under-budget using unfamiliar APIs. Loyalty goes a long way!
+ It's your innovation lab - If a 3rd party creates a popular tool that leverages your API, it's a sign of features/benefits your product may be lacking. They find and validate the customer need, and you can then either acquire/partner/build your own version.
Hey GH'ers! I think this episode is right up your alley. Corey has a huge testing and experimenting based approach to SEO that I think resonates very well with the essence of Growth Hacking.
For example, one idea he is trying is canonical'ing similar content all to one master piece of content. Is this a "tried and true" or even accepted use of this tag? NO! But, that's the point. Corey is going to find out.
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