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As a follow up to this post and a discussion around what can be a form of analytics theater, see our discussion of heatmaps.
With all the censorship happening on social media platforms, blockchain is an innovative idea for sharing and connecting all around the world. I look forward to see how things evolve with this technology.
Thanks for the feedback Pulkit! There's a ton of information out there that isn't being analyzed to the fullest, so we hope Taplytics Labs can empower marketers to make smart, data-driven decisions :)
This is great! Analysis of push notifications is valuable for every marketer, because these are all about succinct copy that drives action -- something marketers need everywhere: websites, emails, product tours, etc!
Hey, thank you, Kim, for your love & feedback. I'm so happy to read these lines 😍
Love socialinsider.io 😍
It is one of my favorite tools as a Marketer.
Every time a new potential client approaches me I go to socialinsider.io to check out the client's and competitor's Facebook pages to see how they are doing.
Now they added features to monitor Instagram as well.
Check it out 👌
It could be that your page loading speed is really slow. Go to your Google Analytics property ---> Behavior ---> Site Speed ---> Page Timings.
This will show you which pages load the slowest on average and they'll even provide you with a list of fixes you can make.
I would take a look at your user's behavior flow - if you are getting a 15% bounce rate it means your users are completing an additional action after they land on that page. If your analytics cannot find any events, interactions, or paths (i.e. their next location on your website) then I would make an assumption that there was something driving false data or there is a bug with your analytics installation.
The problem with using the FB Pixel to track Google Forms is that the embed code creates an iFrame for the form so you can't track the iFrame via custom conversions (i.e. URL path). One option you might have is creating a Facebook event and implementing the event to fire via Google Tag Manager. Set up the trigger to fire when a button or text is clicked on specific URLs. I'd try that if you haven't already.
It tells me nothing without an explanation of the technical implementation. Are event being factored into a bounce calculation? Are you firing any type of page view interaction on modals, etc? These along with your provided number would allow hypothesis generation that you would go back in and validate.
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