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As Ben said, analyzing the customer's conversation can be really tricky and that's what we should focus on. Knowing what your customer wants is the biggest win-win situation.
Looking at the purchasing behaviors may help.
Thanks for sharing with us.
Loved Chris' tips on customer retention which is, in my opinion, a bigger problem than customer acquisition.
Loved the tips, specially the part where we need to focus on the 20% of the lot that bring the 80% of the business.
Now that we've got these metrics dialed in, the next thing we need to be doing is present it to our boss/manager in a language that they understand, 'cos let's be honest, they care about financial metrics, not marketing jargons/metrics
Great post, Ed! This post reminds of Johnathan Dane's (of KlientBoost) comment on using micro-conversions as "guiding lights", which I thought was the perfect analogy.
After years of working in this industry, surrounded by numbers, I can safely say just because something can be counted, doesn't mean it counts #boom
Great tips for retaining customers.
I made the mistake of trying to focus too widely and treating everyone as a potential customer, instead of realizing that the vast majority of my business came from a much smaller subset. Fixing this problem gave my customers a better service and reduced stress for me, as a solopreneur.
I love the tip about answering customers' questions before they can even ask them! That's a key to surefire success right there!
The other tips are good too, but that one is my favorite. :)
Try Squarelovin. It will give you peak times, top performing posts, and some audience insights. If you have a business account Instagram itself has great insights. I also suggest keeping track of the built in analytics yourself.
LOL. Damn right they didn't pay the bills!
I'm so happy you didn't mention likes and tweets in the post, 'cos the last time I checked they don't pay the bills.
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