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A very interesting post! Full of actionable stuff, as always!
Thanks for sharing this!
Awesome post, very informative. I liked.
I think so often we want to remove a barrier or find a solution to a problem without understanding the "why" behind what is getting the user/customer to that roadblock. The empathy portion to me really starts with moving beyond "what" is happening understanding the "why" behind it.
I often hear people talking about "design thinking" as something that is really important, and this article cleared up some of the areas where I was confused. Design thinking can help you and your team generate some good ideas for tests based on deep customer empathy.
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Every week, because if anything goes wrong with the first's week tasks, you can fix the sprint planning in the second meeting and prioritize the activities with bigger impact in a way that you can extract the best results even facing unplanned situations. Plus, in the best case cenario, if your team were able to achieve better results or delivery more than planned, in the second meeting you would be able to guarantee they won't suffer from absence of tasks in the final stretch of the sprint.
How we prioritize ideas:
1. It should be aligned with company wide goals (focus)
2. It should be aligned with quarter goals
3. It should have impact on business metrics (revenue, clients, AOV). If it doesn't make money, it shouldn't be prioritized.
4. It should be easy-to-implement (without big dependence on product team / programmers, because it significantly increases time of delivery)
5. It should be scalable and measurable, if it works.
This framework is a step in the right direction in terms of reducing subjectivity and/or internal politics from guiding process decisions in conversion optimization. We've found it works wonders internally and for clients.
"What should I test?" is a common question for people who are new to CRO. "What should I test first?" is the question people with a bit more experience are asking all the time. PXL is our best answer.
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