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Perfect read as I am getting up and running with AdWords! :)
Thanks for the read Stefan! I think addressing the target group in the ad copy is a great way to create specific ads that will further entice your desired customers and filter out any unwanted ones in your audience. However, it's important to also make sure the copy still aligns with keyword phrases that you know your user's might be searching.
Great points! What do you think about addressing your target group in the Ad?
For example 'Assessment software for HR and Marketing', to avoid that there are clicks from teachers or students - who are not are target audience
PPC for Content - 100% agree!
Valuable content on how to setup & optimize your DSA campaigns accurately! Thank you :)
Surprisingly practical content to get DSA right.
Hi Wayne, if you compare the results with the costs, of course, Facebook ads are underpriced.
Nice list. Facebook is still cheap - for now
Oops, I meant:
*Bypassing the cumbersome midfunnel digital experience on web or mobile assets with call-only makes a lot of sense here.
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