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In addition to the insights @cllaudiu, companies can integrate cobrowsing software (https://acquire.io/cobrowse-saas/) which works as a link between onboarding & retention.
With technological advancements & early adoption of new tools, the traditional in-app retention strategies like mobile pop-ups & forms can't be the final solution. Modern visual engagement tools with cobrowse technology (https://acquire.io/cobrowse-saas/) will deliver 360-degree onboarding solution which reduces churn rate.
Detailed research on customer re-engagement & communication. Apart from strategies & processes, there is a prime need to use chat support tools like live chat (https://acquire.io/live-chat/) for real-time support. @andy_mura
For preventing churn, it's necessary to solve the user's query with prompt & quick response. Whenever user stuck at site navigation or couldn't be able to find product, there are chances of turnover. But imagine, if live chat option is there!! He can directly interact via live chat tab & 💥. The query has been solved!!
Live chat software from https://acquire.io/ can be the ultimate boon for your customer support team.
Nice..I would like to suggest a troop messenger tool its a product for office chat application...
Most Successful techniques that keeping your SaaS users engaged:
- Ask for engagement
- Always be selling
- Upgrade the customer experience
- Be total Transparent
- Give rewards
Some factors I would consider as a Marketer and have seen superior Marketers above me consider:
1. Cost Effectiveness - Comparing the price of the tool to it's effectiveness in increasing revenue or in attributing to revenue increasing activities. Unfortunately, this is something that has to be done over time. It isn't something you would know before choosing a tool but more of something that might make you decide to change tools if the analysis proves poor results.
2. Tiered Features - This is something I have seen from other marketers. With some tools, there are feature enhancements that bump you up to the next highest priced tier but actually result in a very nominal fee to that company. Maybe in B2C sales, the customer may be none the wiser but in many B2B instances, your "customer" may know just what you're up to setting arbitrary limits on features that have a nominal cost to your overhead. If it's egregious enough, it may just cause them to take their business elsewhere.
3. Peer Use - Not every company operating in the same landscape is at odds. Some are actually what you'd consider friendly competition and more then willing to share what's worked for them and their company with their friends in a competing company. If it works for them, it might just work for us. If respect is there, then the competitions opinion is valued and taken into consideration.
These are just a few of the items I've seen come up for myself and in discussions with co-workers and peers in the industry.
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