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With so many blackhat strategies Google has had to be really tough on how it measure your authority. Building quality links from high profile websites and having great content are essentially the only way to climb the ladder.
Brennan is right on. To elaborate on it a bit you could use things like blog posts and videos to attract that top of the funnel traffic. Then turn a portion of that traffic into leads through content upgrades or lead magnets. You can also promote that lead magnet content to a larger audience to generate even more leads. Webinars are a good example. As you nurture your leads, you can start providing content more specifically related to your product or service without it seeming too promotional because if you do it right they will be ready to start comparing solutions.
In addition, although it's not as measurable, content marketing is great branding. It builds awareness and trust early on, so when a prospect is ready to consider solutions, they are more likely to look favorably upon you.
Hey all. I'm a part of this event (I helped put together a couple of the panels). It's gonna be pretty cool.
The offer is now better, it's $200 per ticket instead of $750. Take a look here: http://synergyglobal.com/prolific/ and scroll down.
What is your favorite Social CRM tool?
Ha! Thanks Shanelle, really appreciated :)
Hey Sonja, great to see you here. Two questions:
Do you have a paid strategy behind all your content? Or since Docusend is such a huge brand, you already have the reach and audience built.
How does content strategy evolve from somewhere like Mattermark which for all purposes is still relatively new and unknown (very editorial at one point) to Docusend which is more, do I dare say - enterprise focused but with an established brand.
It also makes me commit more typos.
That's true, Stephen, and I am completely guilty of that. I have a verbose habit I'm trying to kill. My background in communications makes me want to get my point across as clearly as possible with the overabundance of words in the English language, but when I'm ready wordy content, all I can think is, "How smart are you trying to sound?"
This video = mandatory for FB marketers. Replicated this at, and seen it work even better than in the video. Thx @noahkagan, you're the man!
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