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This is fascinating! Nice job.
Johannes, my partner in crime, actually got that and a bunch more with Guy right after a conference when the two of them sat down together. I'm gonna have to track down what happened to the rest of that video.
I am a fan of the # instead of emojis.
This is such a great post. I particularly love Guy Kawasaki, “If you know how to growth hack, but you have a crappy product, you still have a crappy product. Just make a freakin’ good product.”
It's not about shortcuts it's about being agile, willing to try unconventional strategies and having "a freakin' good product."
Saving this article to continue referencing for a long time.
I'm all for emojis in B2B.
Whether it's an emoji or a GIF.... So many people are on one side of the debate. The reality of the world we live in today is that emojis and Gifs are becoming forms of communication. We should embrace them. It's not offensive to use an emoji (unless you use an offensive one) so I have no issues with them.
The 🔑is making sure that you understand: (1) the context and (2) your audience.
I can imagine indeed, such awesome content being worded by the different executives, I would feel very small in between them #humble
I'll tell you, for a short intro and conclusion … those were two of the toughest I've had to write. Especially the conclusion. Trying to pull together all the contributions and boil them down was an exercise in synthesis (so thx!). And I think it's kind of a mix: a marathon (yes) … but LOTS of little sprints along the way
It was an absolute DREAM to get all of them into a single (MEATY) piece. Thx, Jes!
Whoa … thanks so much, Nathan. Really kind words!
It's a HUGE dividing line, and one that really led me to wanna pursue this topic. After finishing The Innovator's Solution and Scale … that difference has been haunting me. I'm not sure if this piece answered all my questions, but it's certainly helped me personally and professionally (given the "enterprise" setting I work in).
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