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What are the less-used but highly valuable channels/trends in marketing?
Probably the biggest challenge we face in using digital marketing to do raw lead generation is:
Our clients haven't adapted to the new digital-powered consumer expectations and their empowerment generally: so they can't close the leads we send them. I know this is an industry-wide challenge, especially when generating leads in highly commodotised markets.
And of course who gets the blame for 'the leads are weak' (to quote Jack Lemmon in Glengarry Glen Ross)? Us of course.
I'd be keen to hear from others who also find their clients can't close the leads you send them.
Honestly, I really, really hope that everybody thinks SEO is dead. Leaves more business for those who really know what's going on ;-).
Hi Edward, most of them practice black hat link building. Secondly, they are ignorant to know that link building is far more advanced and difficult to get now. Getting it the easy way is the pathway to destruction.
Impressive numbers. Love this "Its story illustrates the qualities needed to survive in today’s Facebook-dominated digital media world: agility, lean operations, a clearly defined brand and a fair bit of luck."
Ha! So true!
What sort of link building tactics you see they were doing?
Also, glad you liked the post!
LOL. I need to print it out and frame that infographic. Thanks, Maunu!
Its amazing to read of such statistics. No wonder amazon is rated the biggest online company in the world, far above Google and Facebook. I think Jeff Bezos is indeed a genius.
Only the ignorant, half baked SEO so called specialists says SEO is dead. Most of them with the claim that SEO is dead are saying so because all they know is link building, and to be honest with you, they are even doing the link building the wrong way.
I read the entire post and I totally agree with all the listed 5 points. Thanks for sharing.
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