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I can feel the hustle and the sweat you put in for writing this article. Well done is an understatement. Friendly tone, nice readability, actionable, "skyscrappered", great use of copywriting, perfectly optimize for search... I would hire you in a heartbeat.
Hey Rubén, I'm really honored that I made it to the top of your list. If you ever visit us in Brussels, beer and mussels are on me :) It is delightful to be part of the community that values diversity. I am grateful that our work finds its way to the audience. I am very committed to increasing visibility of best practices and people in Europe. Therefore I would like to say huge thanks (and nominate) two awesome growth experts who inspired me to undertake this career path. Teja @teyaena (Growth Tribe, Amsterdam) and @evelinesmet (The Growth Agency, Antwerp).
@pshapiro Can you help? I did find this though: https://github.com/jroakes/MassStructuredDataTester - which is the tool, but not sure what else was in the original article.
When I click to read your post I don't see it anywhere.
Leadfeeder is on the ball Ben. With current technology you gotta get the engagement train rolling, even with anonymous visitors. Hey; folks who glide through your business site anon may just perk up and engage in the future when you get the 411 on them. This can lead to better serving as far as their needs and bigger business for you.
Very smart of LeadFeeder's CEO to realize that a change of marketing method is needed.
"Typical cold calling is a thing of the past" - the more companies that abandon cold-calling (which must surely be very unproductive) and switch to LeadFeeder's approach, the better. Further more, my pre-purchase research doesn't include opting in to email lists.
Interesting article, Ben. I look forward to hearing more about this.
Definitely! And, I think the skills are a big byproduct of developing the personal brand too. Full circle :)
Here’s a quick summary of what you’ll find inside the report:
Section 1: Demographics
Before diving into what tools and tactics Cloud 100 marketing teams are using, we first explore what those companies and marketing teams look like.
Section 2: Tech Stack
The technologies a team uses say a lot about their approach to marketing. In this section, we look at the top 25 tools and used by the Cloud 100. (And then we compare adoption rates of tools among the Cloud 100 to adoption rates of those same tools among non-Cloud 100 companies.)
Section 3: Content
In this section, we turn our attention to how Cloud 100 marketing teams incorporate content into their strategies, and explore how many teams are still using gated content in order to capture leads.
Section 4: Buying Experience
Once a potential customer lands on a Cloud 100 website, what does their path to purchase look like? What next steps are they prompted to take? In this section, we put buying experience under the microscope.
Section 5: The Two Megatrends
Messaging and video are revolutionizing the way people communicate and consume information. In this section, we measure how well Cloud 100 marketing teams are adapting to these two megatrends.
And then there's this: http://pagesix.com/2017/07/19/evan-spiegel-and-miranda-kerr-set-sail-as-snapchat-sinks/ 🤦♂️
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