#GHConf18 Agenda

February 6th, 2018
San Diego

* Tentative to change.

  • 7:00 a.m.

    Registration, Coffee & Breakfast

  • 8:30 a.m.

    Opening Remarks & Keynote: Relentless Pursuit of Growth

    Sean Ellis will start the day off with a high-level introduction to the topic of growth. He'll review the prerequisites for sustainable growth (PM Fit), the principles of growth and ultimately how a person or team should approach figuring out how to grow or how to accelerate growth in their company. He’ll compare how this is different in a smaller company vs a more established company and the relative challenges and advantages that each type of company has. Want to know who generally cares about driving growth and who has the skills and authority to affect growth? This opening keynote will remind you of the original purpose of growth hacking and build excitement and engagement around the topics that will be discussed throughout the day.

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    Sean Ellis GrowthHackers
  • Section 1: Growth Stories

  • 9:00 a.m.

    How Eventbrite applies the growth mindset to bring the world together through live experiences

    Learn how the Eventbrite team works cross-functionally to bring the world together through live experiences. In this session you'll learn specifically how the growth team pushes to take Eventbrite's mission to the next level.

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    Brian Rothenberg Eventbrite
  • 9:25 a.m.

    The CEO's Role in Growth

    Many companies are struggling to adopt the growth mindset, culture and testing habits needed to become a breakout growth success. Generally, it is because their CEOs fail to play their required role in driving cross-functional growth alignment. In this fireside chat, Sean Ellis and Matt Barrie will uncover a CEO's ideal role in working with their teams to maximize sustainable growth.

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    Matt Barrie Freelancer
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    Sean Ellis GrowthHackers (Moderator)
  • 9:50 a.m.

    Using Customer Empathy and Product Intuition to Drive Growth

    How does your team choose what to test in the product? How might you help your team run better experiments? Is your growth team learning the right things? What are the trade-offs between trusting your team’s product intuition and data-driven product decisions? Join Merci Grace, former head of Growth Product at Slack, while she explores these questions.

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    Merci Victoria Grace Slack
  • 10:15 a.m.

    Moving from a Traditional to a Growth Oriented Organization

    In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.

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    Yara Paoli Skyscanner
  • 10:40 a.m.

    Coffee Break

  • Section 2: Growth Lessons

  • 11:00 a.m.

    Panel Discussion: Jumpstarting your Transformation to Cross-functional Growth

    Transforming an organization that has inherited old ways of doing things can be near impossible. In this panel discussion, we will get to the bottom of the challenges large companies face and how they can use their resources to turn the challenges into a competitive advantage.

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    Alexandre Leite Microsoft
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    Tiffany Beltis Intuit
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    Pranav Khanna Capital One
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    Thibault Imbert Adobe
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    Sean Ellis GrowthHackers (Moderator)
  • 11:35 a.m.

    Who You Should Hire for Sustainable Growth

    Finding someone who sits on marketing that understands product, or someone in product that understands marketing isn’t enough to assure they are going to drive real impact along your growth curve. And if we’re going to be brutally honest for a minute…isn’t cross-team knowledge and awareness more of a prerequisite for any hire these days? In this session you’ll learn what you need to know to staff for sustainable growth.

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    Joanna Lord Classpass
  • 12:00 p.m.

    Panel: Iterating to Get Team Buy-in & the Right Growth Team

    Getting buy-in from your team for a cross-department approach to growing customer value lays the foundations for building a growth team. And for most teams, making the growth team and process more efficient is an ongoing initiative. In this panel discussion, you’ll learn from the different tactics and processes the panelists have tested and iterated on as they find what works/doesn’t work. You’ll learn from their experience and make better informed guesses at creating and improving your own growth team and process.

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    John Egan Pinterest
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    Martin Gontovnikas Auth0
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    Jordan Hwang Evernote
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    Ethan Garr TelTech Systems
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    Dani Hart GrowthHackers (Moderator)
  • 12:35 p.m.

    Networking Lunch

  • Section 3: AHA Moment

  • 1:50 p.m.

    Context & Positioning: The Fast Path from Why? to Wow!

    We operate in crowded noisy markets where customers are bombarded with thousands of marketing messages a day. How do you ensure your messaging rises above the clamor of information coming from your long list of competitors? In this session, I’m going to show you why context is the key to developing breakthrough thinking that paves the way for breakthrough products to succeed in the market.

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    April Dunford Rocket Media
  • 2:15 p.m.

    Intent Driven Automation (B2B)

    Less than 1% of potential customers come to your website. Few sign-up, even less convert. It’s not a funnel, but a pasta strainer. In the past Guillaume “G” Cabane has shown how to automate advanced marketing personalization once prospects land on a website. Now G will reveal his master plan and first steps towards automating marketing based on intent … before the website. Contacting the right people with the top companies, at the right time, through the best channel with the perfect message. At scale.

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    Guillaume Cabane Drift
  • 2:40 p.m.

    Panel Discussion: Finding Growth Leverage through Onboarding & Activation

    Getting users onboarded quickly to show the true value of the product is hard and is often overlooked. In this panel we will get to the bottom of how to best understand the value your product delivers to passionate users so that you can get more of them to this experience. You’ll learn how to reduce the time to value based on what works in fast growing companies and what resources should be allocated to the “activation stage” of the funnel.

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    Sophia Eng InVision
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    Scott Tousley HubSpot
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    Ty Magnin Appcues
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    Iris (Nan) Wang Linkedin
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    Dani Hart GrowthHackers (Moderator)
  • 3:15 p.m.

    Coffee Break

  • Section 4: What’s Next

  • 3:35 p.m.

    Then & Now: The Evolution of a Growth Organization

    In this fireside chat, Sean Ellis, the first Dropbox marketer will chat with the company’s current head of marketing. The two will discuss how a growth organization evolves over time and how to build a growth organization at various stages of a company.

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    Kady Srinivasan Dropbox
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    Sean Ellis GrowthHackers
  • 4:00 p.m.

    AI, Machine Learning, and their Application for Growth

    There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this session Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth.

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    Adelyn Zhou TOPBOTS
  • 4:25 p.m.

    Panel: What’s Needed to Make Acquisition Channels Work

    Acquisition channels are emerging and dying over night and consumer preferences can change on a dime. In this panel we will discover what it takes to stay on top of these changes and continue to attract new users with a high life time value. And we’ll discuss the dependencies that scalable acquisition efforts have on doing everything else well — from activation to monetization.

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    Hailey Pink STANCE
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    Eli Schwartz SurveyMonkey
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    Lance Loveday Closed Loop
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    Jon Chang Kickstarter
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    Johnathan Dane KlientBoost (Moderator)
  • 5:00 p.m.

    The Continued Disruption of the Marketing Technology Landscape (and why it’s a good thing for you)

    This is an amazing time in the history of growth and marketing, as accelerating waves of technological and organizational innovation open up new ways to reach, engage, and understand customers. In this session, Scott will share his enthusiasm for these opportunities and teach you pragmatic ways of realizing this potential in your own company.

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    Scott Brinker HubSpot
  • 5:25 p.m.

    Closing Remarks

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    Sean Ellis GrowthHackers
  • 5:30 p.m. - 7:30 p.m.

    Closing Cocktail Reception

* Tentative to change.

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