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This article is a case study describing how BuildFire (a do-it-yourself app building platform) grew from zero to 1,000,000 pageviews in less than a year. It's an extremely in-depth SEO blueprint for any new SaaS company that wants to build their online presence.

  • RR

    Robbie Richards

    about 2 years ago #

    Great post Matt!

    Really like #7..."ranking for links".

    • MB

      Matthew Barby

      about 2 years ago #

      Thanks, Robbie. The ranking for links tactic is something that can work across almost any SEO campaign. It's really powerful for bringing through organic links with minimal effort.

  • MB

    Matthew Barby

    about 2 years ago #

    Thanks for sharing my case study, Nick. If you (or anyone on GrowthHackers) has any questions regarding any of the techniques I go through, drop them in the comments section and I'll do my best to answer :)

  • BM

    Bernard McCabe

    about 2 years ago #

    Good work Matt. I think I'll show this to clients. It gives them a clear picture of the work required for success. Most of them think we have a magic wand!

    • MB

      Matthew Barby

      about 2 years ago #

      Thanks, Bernard. I know the feeling - this should hopefully enlighten them to the strategic work that goes into SEO campaigns.

  • DR

    Daniel Reed

    about 2 years ago #

    Great tips Matthew, and thanks for the Buzzfeed guide as well! Never thought about trying to write content there.

    • MB

      Matthew Barby

      about 2 years ago #

      No problem, Daniel. Glad you've found it useful. I've used BuzzFeed for all kinds of promotion. It works particularly well with the 'Ranking for Links' (#7) tactic because you can earn some valuable links and traffic to the content you're trying to rank for and then create a flow of organic links coming back to your site in the future - this will then boost the whole traffic of your website.

      • DR

        Daniel Reed

        about 2 years ago #

        Ah interesting. My startup has quite a niche product, so will try and think of something more generally appealing for a BuzzFeed audience.

  • DK

    Dillip K Mohanty

    about 2 years ago #

    Refreshing! Clean! Unique! Awesome!

  • AS

    Adam Szabo

    about 2 years ago #

    Awesome post. I knew most of the softwares you presented, but you showed me new ways to use them, thank you!

  • PT

    Petra Thach

    about 2 years ago #

    Awesome post Matt!

    This is definitely the way to go. I do love the influential outreach's strategy since it works best for us.

    • MB

      Matthew Barby

      about 2 years ago #

      Yes, this tends to work particularly well to get traction in the early days of community building.

  • HW

    Hannah Wright

    about 2 years ago #

    Easily one of the best SEO guides I've ever come across. Well done.

  • SJ

    searchism james

    about 2 years ago #

    Good piece, Matt. Your version of Parasite SEO and mine are a tad bit different ;) but that's ok. In the end, both versions leverage trusted sites for gain...
    And although this article also devotes quite a bit of attention to seo via content marketing which seems to be the hot topic of the time, you do a great job showing additional options aside from strict content creation/promotion, which is fresh and badly needed in the current SEO landscape.
    I work with several corporate entities who devote 7 fig. budgets and they all want more than just content marketing as an seo strategy, and realize there is ALOT more that can be done, while still straddling the white hat line to avoid penalties. For the more aggressive risk takers, utilizing domains that are expendable is a safer bet.

    • MB

      Matthew Barby

      about 2 years ago #

      Haha - yes, I thought I'd outline some safer ways to use Parasite SEO so that marketers of all levels can work on it. You're right though, either way results in the same end results, which is what we all want!

      I'd also agree with you on the content marketing side of things. I personally can't read another article that claims your whole SEO campaign will be solved by just "creating awesome content" - since when did that just become the general consensus? There's a lot more to it than that and more than anything I wanted to illustrate that there's no right or wrong way to do SEO, you just need to use your initiative to get results.

  • KT

    Kane Thomas

    about 2 years ago #

    Awesome, I love the detail you go into, nice job @matthewbarby !

  • NO

    Ninja Outreach

    about 2 years ago #

    This is a top notch article Matt - we're implementing the PH strategy as we speak!

    • MB

      Matthew Barby

      about 2 years ago #

      Awesome - drop me a line if you need some advice on it. I've had quite a bit of experience with PH so could be useful :)

  • MH

    Mark H

    about 2 years ago #

    I suck at understanding organic and I have to say, this is probably one of the most comprehensive and easy to understand article I have read in a long time.

    Thanks @matthewbarby

  • EB

    Evan Barry

    about 2 years ago #

    Glad you shared. On top of the lessons in the piece there are a ton of additional resources provided that I'm excited to check out. Learning to scrape influencers and planning an expert roundup are now on my to-do's for the week. Thanks @matthewbarby.

    • MB

      Matthew Barby

      about 2 years ago #

      That's great. I've got a pretty awesome tool coming soon for expert roundup promotion so make sure you sign up to my newsletter to take advantage of it.

    • EB

      Evan Barry

      about 2 years ago #

      Unfortunately, I'm finding out that SEOTools doesn't work for Mac. Any similar suggestions for Mac users? @matthewbarby

      • MB

        Matthew Barby

        about 2 years ago #

        There are a few options here but none that work straight out of Excel. One of the options is URL Profiler which has a built-in custom scraper tool that works really well (http://urlprofiler.com/download/mac-osx-download/). The next is Import.io which is web-based and you don't need to get your hands dirty with any code. Finally, you could used Scrape.it which is similar to Import.io but also provides some scraping services.

        If you're after something a little more heavy duty then I'd get someone off of oDesk to code you up a custom Python scraper.

        Hope this helps.

  • BA

    Bill Achola

    almost 2 years ago #

    Great tutorial Matt, dint know about Buzzfeed guide.

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