If your website is like your welcome mat, then your web copy is the aroma that greets people when they’re on your doorstep. Do they smell warm, inviting chocolate chip cookies or garbage? In other words: does your web copy entice people to spend time on your website or run to the competitors?
I was curious how marketers and business owners find ways to attract visitors and potential customers through copy, so I interviewed 10 of them to get their mastermind strategies just for you.
1. Test, Test, Test