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There are over 4 billion internet users in the world today, and of those, 3.484 billion are active social media users. Opting out of having a social presence as a business in today’s digital age is largely irresponsible. While that point may be true, your brand doesn’t need to be as active on all social media every single day, every single hour. You can choose one social platform to focus on and concentrate most of your efforts there.

LinkedIn is currently a business favorite for good reasons. The social platform has over 575 million members, and 45% of those users are in upper management positions in their companies. For B2B business owners looking to make more meaningful connections through a social platform, LinkedIn is the choice to make. Even with B2C companies looking to hire seasoned professionals, LinkedIn is the choice to make. If your company’s target audience is college grads—50% of Americans with college degrees use LinkedIn—this is the platform for you.

In this post, we’ll go over advertising on this platform and how you can use LinkedIn to grow a social media strategy for a local business. You can think of this post as your own personal LinkedIn advertising guide.