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My personal brand dies with me.

There are dozens of people with amazing personal brands.

- Gary Vaynerchuck

- Ramit Sethi

- Derrick Halpern

- Leonard Kim

These individuals are prolific in their fields and have built enviable businesses on the strength of their personalities.

They won’t last.

  • MT

    Mike Templeton

    about 3 years ago #

    Unless you're a fashion designer who's name IS the brand and people are seeing it everywhere, I would probably tend to agree. There's no escaping the fact that you have a personal brand whether you like it or not, but I'm not sure I would advocate "making" your brand yourself. It's one of the first rules of marketing: you have to create an idea that means something to your target audience.

    • DN

      Daniel Ndukwu

      about 3 years ago #

      Ok, Yea, designers are excluded. Of course, we all have personal brands, but they should be subservient to the larger brand that we're a part of.
      Thanks for your insight.

  • CT

    Chris Tweten

    about 3 years ago #

    What a strange nihilist approach to branding.

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