Picture the scene: you're talking with some friends in a chat app (e.g. WhatsApp or Facebook Messenger), and you arrange to meet for dinner. The way things currently are, you'll have to switch around between a few different apps or websites to finalize your plans. Maybe you'll search Google or Yelp to get ideas for where to eat. Once you've made a decision, you'll need to call the restaurant to make a reservation. Then you can use a ride-sharing app like Uber to get there, or use Google Maps to figure out how to get there yourself. Or maybe, in the end, you scrap your plans and decide to eat in - and download yet another app which you use to order a delivery. We're used to doing everything through a stack of different apps, but it doesn't have to be like this. What if you could make all your arrangements without ever leaving the original chat app? For example, if the original conversation took place in Facebook Messenger, why not just message a restaurant through Facebook to make the reservation? Better yet - what if Messenger acted like your own personal concierge - a virtual assistant which you could ask not just to make the reservation, but to recommend a restaurant for you in the first place based on your preferences? Then, once you've settled on place to eat, your concierge could arrange every other aspect of the night, such as transport. In fact, you already can order an Uber through Facebook Messenger, and that's only the beginning. Soon you'll be able to interact with your favorite businesses in all kinds of new ways through apps like Messenger. This is the idea behind conversational commerce. Read on to find out how to leverage this powerful weapon in your sales efforts.
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