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Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – reaching your audience for free is pretty much in the past).

But, before you can ever make a blip on the Facebook algorithm, you need to follow some basic rules.

These are outlined in Facebook’s policies, but they can be hard to weed through, and often it’s unclear which guidelines pertain to marketing tactics.

That’s why I’ve pulled together this guide to clarify the most basic rules. If you’re in violation of any of them, your page could get shut down – a worst-case scenario.

Avoid that situation and make sure your marketing complies, including giveaways, contests, posts, and ads.