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A very in-depth 15,000+ word case study on how Xero - the cloud accounting SaaS startup still manages to grow their business 30% year-on-year after hitting 1 million subscribers.

Detailed breakdowns on:

  • Growth History
  • The Product
  • The Website
  • Email Marketing
  • Paid Search
  • Organic Search
  • Content Marketing
  • Social Media
  • Community Marketing
  • Event Marketing
  • YouTube

Check it out: https://www.webprofits.com.au/blog/xero-growth-study/

  • ML

    Mark Lindquist

    over 1 year ago #

    Interesting approach on profiling how they grew from 1 million to 1.3 million. Not an approach I've seen before but one that I think gets to a lot of interesting ideas.

  • NB

    Nick Brogden

    over 1 year ago #

    Wow, this is one of the more in-depth case studies I have seen. Nice work guys, I am a bit fan of the channel breakdown!

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