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1. Think Of Your Copy As Being About Decisions
2. Prod Your Reader With Exclusivity And Scarcity
3. Reassure Your Reader
4. Answer The Question “What’s In It For Me?”
5. Take Away Reader Questions
6. Use Action-Based And Powerful Language.
7. This Is Not About Creative Writing
8. Use Examples That Matter
9. Nip Protests In The Bud
10. Headlines And Introductions Are Important Weapons
11. Edit Your Copy Brutally, Be Brief
12. Have One CTA, But Everywhere

  • KT

    Kane Thomas

    about 5 years ago #

    Great advice, thanks for sharing Sujan!

  • ET

    Everette Taylor

    about 5 years ago #

    My biggest pet peeves is when copy comes off too "salesy" - if you understand your audience, explain your message clearly and concise then you shouldn't have to really sell people on anything.

    • RW

      Rob Wormley

      about 5 years ago #

      @everette definitely agree! I think sometimes people do get too caught up in writing the "right" copy instead of actually taking to think about their audience. It's just like website design IMO - you can have a beautiful website, but if you design something without thinking about your audience, you're not going to see the results you want to ultimately see. Thanks for the comment!