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You want your customers to recognize your brand anywhere. Heck, you want to recognize your brand. Because you’ve been told that branding is important — and “authentic” branding is even better. But what IS branding? And how do you keep it not just authentic to you, but consistent across your entire ecommerce funnel? And what the heck does branding look like when it comes to copywriting? Today we’ll talk about how to brand your copy and write in a unique voice throughout your entire ecommerce funnel — from cold traffic to rabid repeat customer.

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