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PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.” The entire process is getting smarter, too. Google’s 2017 AdWords product roadmap heavily features AI and machine learning, which they say is “critical to helping marketers analyze countless signals in real time and reach consumers with more useful ads at the right moments.” This new technology promised to help brands track and measure the customer journey across channels, which will help ads be more relevant and yield higher returns. At the same time, the process is becoming increasingly complex. Google is expanding their available programs, with new formats, the mobile AMP for Ads initiative, better audience targeting, the new Purchases on Google program currently in beta, etc. Ready to improve your PPC marketing campaigns? Keep reading.

  • JH

    Joy Healey

    about 2 years ago #

    That's a really useful guide to improving PPC advert performance. It explains why my campaigns were unsuccessful! Time to try again, but implementing these helpful tips.

    A family member suffered from click fraud, so I will be telling her about ClickCease. It sounds exactly what she needs to protect her investment.

    Thanks for a great share, Erik.

  • LS

    Lisa Sicard

    about 2 years ago #

    Erik, thanks for sharing this! I just got a credit from Google to do some adwords and wanted to use before it expires. You have inspired me now to do so :) Good to know that most get $2 for every $1 they spend with Google AdWords but you must know how to use it too or you could lose all the $$$.
    Great point on negative keywords, something I used years ago when I had a retail store. Those made a huge difference in the campaigns. Now long tail keywords are key too and they were not years ago.
    Thanks for sharing this one today Erik!

    • EE

      Erik Emanuelli

      about 2 years ago #

      I just got a message from Google too, about a 100$ AdWords coupon.
      Optimizing those keywords on your campaigns is a key, Lisa!

  • DG

    Dana Gore

    about 2 years ago #

    I know PPC can be costly if you don't have a plan in place - and especially if you haven't tested it yet.
    That being said, I also know it can (and does) work if you DO know what you're doing.

    I've personally never tried to use it before, so I appreciate you putting this together...especially the part about the landing page and what makes people bounce so quickly (as you've already been charged).
    There's a lot to learn and it has always seemed so complicated and risky to me, so the info you shared is helpful.

  • RB

    Ryan Biddulph

    about 2 years ago #

    Hi Erik,

    Good to see a PPC article getting some shine.

    For the longest time, these types of articles - PPC-related - seemed almost extinct in many marketing circles. Not sure why. But it is cool to see this paid marketing method getting a little more pub again.

    Why not? That double your money ratio for most PPC guys and gals is nothing to sneeze at.

    Thanks for sharing Erik.


    • EE

      Erik Emanuelli

      about 2 years ago #

      I love to read about how to optimize PPC campaigns. It's something you never know enough about optimization, Ryan.

  • RC

    Ravi Chahar

    about 2 years ago #

    Hey Erik,

    Using the long tail keywords always work. Whether it's about targeting your audience for an article or searching for anything related.
    And never forget to optimize your landing page.
    Thanks for sharing with us.

  • JM

    James McAllister

    about 2 years ago #

    I always love reading about PPC because it's one area that's definitely worth getting good at.

    Most of our PPC revenue comes from Product Listing Ads but I'd like to run more traditional ad campaigns as well, since Google doesn't always do a good job at choosing keywords for the PLAs to appear on. I do have a few that are making a slight profit now or are just breaking even, but still have more tweaking to do. I'll be sure to see what from this article I can implement and hopefully push that ROI up a bit further.

  • CL

    Cassie Lance

    about 2 years ago #

    Running PPC campaigns can be your golden ticket towards taking your business to the next level. If you aren’t running your PPC campaigns the right way, they can easily suck your marketing budget dry without you getting much out of your PPC marketing endeavors. Check this 10 Things You Need to Know About PPC Right Nowhttps://shanebarker.com/blog/ppc-weekly-roundup/

  • BP

    Brenda Pace

    about 2 years ago #

    Hi Erik,

    Thanks for sharing this! Although I don't use Ad Words or PPC, I do know many that will benefit from this article. The stats shown in this article make me a bit more curious, but not sure enough to make me wanna jump right in, ya know? ;) Thank you for sharing it.


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