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In-store is a clear winner compared to online when it comes to impulse buying, as established by a 2016 Creditcard.com survey. Does that mean that there is a dead end to encashing impulse buys online? No.

Recent tests conducted at User Interface Engineering show that impulse purchases represent almost 40% of all the money spent on e-commerce sites. For eCommerce enterprises, it is rather the right time to innovate and evolve to ramp up sales from impulse buying. The first step, however, is to understand the user who is to be targeted for impulse buying.

Whether you are an established eCommerce enterprise or an aspiring one, the following practices can help you convert more impulse buyers:

  • AB

    Allen Burt

    over 3 years ago #

    Really great share @zoebkhan - the section discussing the psychology behind impulse buying is great to inform ecommerce marketers in writing effective copy. A thorough article - thanks!

  • ZK

    Zoeb Khan

    over 3 years ago #

    Hey Allen, I'm glad you liked it! :)

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