Did you know that roughly 60% subscribers in an emailing list are dormant at any given time? Re-engaging these subscribers helps you bring them out of dormancy, back into your sales and marketing funnel. This, in turn, contributes to your revenue generation pipeline.
Re-engagement and win-back campaigns should be part of every email marketing strategy. Subscriber dormancy or inactivity is a definite fact of life. You can’t control these aspects of marketing.
Here are the 7 best win-back email campaigns that'll help you re-engage your inactive customers