Danny Iny, founder and CEO of Mirasee, talks about his concept of piloting courses. You know how TV producers pilot their shows? They assemble the cast and crew and produce the first few episodes. They promote the show and air it. Then, depending on how viewers respond, they decide whether to continue the series or not. That’s what you’ll be doing with your pilot course. You’ll plan and sell a small portion of your full online course and see how your target market responds. From there, you can decide to either move forward with the full course or to pivot to a different course altogether. Either way, you’ll be armed with the insights you gained from your pilot students. And you wouldn’t have spent all your time and energy on a failed experiment :-) So how do you test your course idea in the real world? This post will walk you through the steps.
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