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Continuously improving your customer service isn’t always easy. The fact that for 90% of customers, customer service is a defining factor when it comes to being loyal to a brand only creates additional pressure for brands to perform.

So if you’re looking to innovate and improve, why not you delegate a part of your customer support team’s tasks to your clients? This may sound crazy, but it’s actually what your customers want. As Microsoft stated in 2017, 90% of consumers expect to find an online portal for customer service.

If you think about it, a customer portal can benefit your business by improving your customer’s experience while allowing your team to focus on more interesting, challenging tasks.