When you think about conversions, what comes to mind?
If you're like most product managers, you're probably thinking about the moment when a potential customer visits your site and signs up for a free trial.
Or perhaps you're daydreaming about free users plunking down their credit card info and signing up for a paid account.
You're not wrong—paying customers are the ultimate conversion goal for most SaaS companies. But the truth is, if you're only measuring success by tracking that single macro conversion, you're missing out on a treasure trove of valuable customer data and considerable opportunities for growth.
Before a user reaches that final conversion goal, they must go through dozens of smaller steps—such as configuring a key feature in your app, inviting their colleagues to collaborate, or visiting your pricing page.
These small actions are called micro conversions, and tracking and improving them over time can help boost your primary conversion rate significantly.
Let's dig in.