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You’re going to share this article because you think it will make you look smarter. Or maybe it will confirm something you already believe. Or maybe it will somehow earn you some money…
I don't entirely disagree with this, but it seems like a very narrow mindset as to why people share specific content. I'm sure that there a lot of people out there that share content with this kind of mentality, but I don't think it would be the majority considering how this seems to be based mainly on anecdotal evidence.
I'm sure most marketers would be familiar with this 2011 research study into the factors of what makes up viral hits, but I'll share it again anyway.
And these two articles by Harvard Business Review and Buffer instead say that the strongest factor in what makes something sharable is being able to strike an emotional chord within the audience.
Just some food for thought.
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