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The idea that you should make content that's significantly better than other content out there is a common industry trope. However, it's not necessarily true -- because that's a tactic, not a strategy. This post describes how to use 2x content to be better more consistently.

  • ML

    Mark Lindquist

    7 days ago #

    I definitely agree with the premise here that significantly MORE 2x content is better than significantly less 10x content. I think beyond just creating a more consistent brand experience like you discuss in the video, you're really putting a lot of your eggs in one basket when you go with 10x content. It may end up being harder than you think to rank for it, and even if you do end up ranking for it, there might not be as much search volume as you were expecting when you get past the head term you were originally targeting (this has been my experience).

    More 2x content gives you a chance to cast a wider net, see what's working, and make decisions off of real results.

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