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You may have noticed something strange happening on Facebook lately. It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering 20% off the newest product line, featuring a gorgeous model and perfect styling. Instead, these ads are getting seriously creative. I decided to look into these strange ads for ecommerce businesses and suddenly, they were everywhere. I realized that not only were these oddball Facebook product ads popular, they were clearly effective in converting traffic. Many had thousands of likes and comments, and I saw them again and again, indicating these ecommerce brands were onto something. Don’t believe me? I’ve got the screenshots to prove it.

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