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Where to publish something has becoming a difficult decision for a lot of businesses. You read so many stories about using various channels to distribute content and grow traffic, it’s hard to know what does and doesn’t work. Medium, in particular, has become a major player in the world of startup content, but is it really that great?

I’ve certainly been tempted by the prospect of loads of traffic and tons of likes (or “fans” as Medium calls them now). But how does that translate in to something meaningful for the business?

This is our story of how we’ve used Medium, what worked, what didn’t and what our strategy is now, after kicking the proverbial tires for a couple of years.

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