Intercom is a SaaS company that has grown from $1 million in Annual Recurring Revenue (ARR) to $50 million in only three years. If that’s not impressive enough for you, did I mention they did this almost entirely through word-of-mouth marketing?
I think it’s safe to say Intercom is kickin’ SaaS.
But I’m not here simply to talk about Intercom’s SaaS achievements. I’m here to talk about Intercom’s success with webinars. Why does one of the fastest growing SaaS companies run multiple weekly webinars?
I dove deep into Intercom’s webinar process and figured out what's so special about Intercom’s webinars:
I was also fortunate enough to get some great insight into Intercom’s webinar processes from the one and only Phil Byrne — Senior Product Education Manager at Intercom (and really cool dude).
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