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"Recently an important countervailing force has emerged, one that can make the process of starting a company less risky. It’s a methodology called the “lean start-up,” and it favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.". By Steve Blank.

  • LR

    Luiz Rodrigues

    over 6 years ago #

    Here in Brazil, we have a very fertile environment for entrepreneurship. And The Lean Startup helps a lot to create short cycles of testing of the value proposition and customer segment. Thus, we can understand the value and growth assumptions earlier and earlier and concentrate resources in the right direction.

    • BH

      ben hoffman

      over 6 years ago #

      great article. i also agree with you about brazil's upcoming entrepreneurship environment, especially in Rio! With awesome accelerators like 21212 and governmental programs like Startup Brazil, there are big hopes and expectations. I'm excited to see what comes over the next few years.

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