The #IceBucketChallenge is probably the greatest “cause” growth hack ever. In addition to all of the awareness that it has built for ALS, funds raised are up more than 800% from the same period last year. This article in USA today has the latest results.
There are three main factors at work that make the Ice Bucket Challenge brilliant:
1. The “ask” is secondary
2. Pouring a bucket of ice water on your head is silly, easy, painless – but really fun to watch.
3. Curiosity wins
What other factors do you think contributed to the success of this growth hack?
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