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Do you remember the early days of digital marketing when collecting new leads was pretty straightforward?

The formula was simple:

- you create a landing page

- you send traffic to it with ads

- your visitors fill the form and become leads

But today this formula is not working too well anymore. New technologies have changed consumer behavior online:

More and more people browse the web from mobile devices and expect a seamless navigation, making website lead generation obsolete.

If your business relies on constantly generating new leads to grow, what can you do to keep feeding your marketing funnels? What types of ads should you use?

I shared my point of view and expertise in this brand new Medium article.

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