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Fast growth has become the measure of success in the startup ecosystem. But while growth is a critical metric, it has to be understood within a holistic context.

Researchers at UC Berkeley and Stanford explored growth at more than 3,000 startups. The key finding: premature scaling was the most common cause of failure. Whoops.

So how do you avoid this?

CEO of Chameleon, Pulkit Agrawal, shares why they passed on the growth hack hype to focus on creating real customer value.