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You track mentions of your brand on social media and respond within a few minutes each time. Whether someone poses a question, files a complaint, or shouts out a feature they like so much that they tell you about it right there on Twitter, you're always sure to connect with your customers. That's awesome—but it's only a tiny piece of the social listening puzzle.

  • NM

    Navin Mirania

    3 months ago #

    Social listening is one of the top strategies in the marketing world today. By performing social listening, you can create the kind of content your followers actually want, come up with new ideas based on industry trends, improve your customer experience by interacting directly with customers, and continuously shift your customer strategy to fit the current need.

  • PA

    Phill Agnew

    3 months ago #

    Great share Aleh, which tools would you recommend?

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