Everyone loves Gong in the tech world. I've been lucky to meet Udi Ledergor and ask some questions in person. I followed him in a couple of podcasts so I wanted to share my key lessons from Gong's marketing. 8 things that stood out for me: 1 - Marketing Starts With Your Values - Udi's two quotes: “Different is better than better” and “Best practices are ordinary practices". 2 – Positioning To Stand Out - Goodbye opinions, hello reality. 3 - Know Your Audience Really Well - You need to pick a niche to get raving fans. Gong didn’t focus on every sales leader in the world. They focused on tech sales leaders in North America (first). 4 - Content Marketing Team That Just Gets It - They do it through data-led content that answers key customers' questions and an actionable podcast that helps its ICP to do better in their job. 5 - Keeping it Human on Social Media - Gong's LinkedIn page takes inspiration from other social media to keep it fun and light but also addresses their personas. and the rest are in the article. You know the best part— Udi is not even afraid that you’re going to copy or steal. He’ll push his team to come up with even better ideas.