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In this post, Brian Balfour, CEO of Reforge, in collaboration with Casey Winters (EIR at Greylock and previous growth lead at Pinterest and Grubhub) and Shaun Clowes (VP Product at Metromile and previous Head of Growth at Atlassian), walk you through the three key ways that companies go wrong when it comes to retention: 1. They deprioritize retention altogether 2. They define their retention metrics incorrectly 3. They don’t measure engagement

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