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It’s true: personalization is popular.

But, it isn’t always the answer It can be tricky.

And, a lot of times, not all it’s cracked up to be. Basically, personalization is hit or miss.

And it’s more likely to be a miss than a hit these days.

Plus, if you’re working with a list of cold emails or prospects you don’t really know, it’s really difficult to be personal with your prospects.

So if personalization is out, what’s in? Luckily, there are a lot of ways to still send valuable, customer-driven content.

Check out the ways in which you can boost your personalization efforts.

  • LS

    Lewis Stowe

    over 2 years ago #

    I've seen this idea expressed in a few different ways but they all get down to the fact that you could equally call a form letter where you change the name personalized as you could a bespoke message.

    It is not personalization which is dead. It is the idea that you can make a cosmetic change to a form letter that you send to a ton of people and cal that personalized. All in all, a really great post.

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