It’s true: personalization is popular.
But, it isn’t always the answer It can be tricky.
And, a lot of times, not all it’s cracked up to be. Basically, personalization is hit or miss.
And it’s more likely to be a miss than a hit these days.
Plus, if you’re working with a list of cold emails or prospects you don’t really know, it’s really difficult to be personal with your prospects.
So if personalization is out, what’s in? Luckily, there are a lot of ways to still send valuable, customer-driven content.
Check out the ways in which you can boost your personalization efforts.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter