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It’s really difficult to gain traction in organic search, which is why it’s painfully frustrating to watch it slip away.

When traffic is trending up, it can feel like you’ve finally cracked organic search. And when it starts to decline, it can instill a helpless feeling in even the best marketers.

“Content decay” is the natural loss of relevancy experienced by nearly all well-performing posts. It’s far more common than most content marketers realize. A number of customers have come to us with questions about plateauing or eroding organic traffic. After diving into several dozen Google Analytics installs, we’ve seen content decay take shape in a few different forms.

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